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Fraser Franks - Performance Coach

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I joined Chelsea at eight years old. For the next twenty years, I was searching for my best.

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I was held back by fear and my own patterns. I never felt good enough, on or off the pitch. Some days I could produce a performance, but I didn't know how to get the best out of myself consistently. I was surviving, not thriving.

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At 28, a sudden heart condition ended my career. Open-heart surgery and a new path followed.

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Fear, pressure, rejection, ego and a lack of self-awareness kept me stuck. It was my responsibility to face them. As a player, I didn't.

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For the last seven years, through my company B5 Consultancy, I've been a trusted consultant to Premier League clubs and other sports, working with thousands of players, staff and parents.

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Now my work is about giving men from all walks of life a space to speak about what they've never said, feel what they've never let themselves feel, and see the patterns holding them back from performing and living at their best.

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MY STORY
The game

28 years of experience within professional football. As a player, coach and consultant.

The training

Diploma in Coaching and Psychology. Certificate in Elite Player Care and Wellbeing. MSc in Sporting Directorship. TALS (TASS).

The work

Co-founder of B5 Consultancy, delivering education to professional clubs and players.

Who I work with

Players, managers and men beyond sport.

Start with a conversation

Twenty minutes. No pressure. Just a conversation.

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